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The small pub in Vauxhall, known as The Black Dog, has experienced an unexpected surge in popularity thanks to none other than Taylor Swift. In a song on her latest album, The Tortured Poet’s Department, the singer-songwriter vividly recounts how she managed to track down her ex-boyfriend at the now-famous establishment.

Since the release of Swift’s album, The Black Dog has become a pilgrimage site for the artist’s devoted fans. Swifties from all corners of the globe are flocking to the pub, hoping to soak up the same ambiance that inspired their music idol. Not only have they become loyal patrons, but they have also bombarded the pub’s staff with requests to purchase branded merchandise as mementos of their visit.

Capitalizing on this newfound fame, The Black Dog has recently launched an online store to cater to the demands of Taylor Swift enthusiasts. The store offers a wide range of memorabilia, including oversized and cropped hoodies, t-shirts, jumpers, baseball caps, tote bags, pint glasses, and travel mugs, all emblazoned with The Black Dog logo. Prices start at a reasonable £20, making it accessible to fans of all budgets.

The Black Dog has not only seen a substantial increase in foot traffic but has also witnessed a significant surge in social media engagement. The pub’s TikTok account has garnered over 2 million views, exposing a whole new audience to the charm and allure of this unassuming Vauxhall establishment.

It is remarkable to see how a simple mention in a Taylor Swift song can transform a humble pub into an international sensation. The Black Dog has undoubtedly carved a place for itself in pop culture history, all thanks to the power of music and fandom.