Berlin’s fast food scene is about to experience some major changes, with the arrival of two iconic American franchises, Taco Bell and Krispy Kreme. However, amidst the excitement, Berliners will bid farewell to Gorillas, the popular grocery delivery service that gained popularity during the pandemic.
Taco Bell, the beloved Mexican fast food chain, plans to introduce ten locations throughout Berlin, with the first restaurant expected to open its doors in July or August. While Taco Bell already has a presence in Germany, serving the US army bases in Wiesbaden, Sprangdahlem, and Ramstein, this expansion marks their move into the mainstream German market. Joining Taco Bell is Krispy Kreme, renowned for its mouthwatering doughnuts. Krispy Kreme has already established a presence in various European countries, including France, Switzerland, Ireland, and the United Kingdom.
Simultaneously, Gorillas, a Berlin-based company that made waves during the pandemic by revolutionizing grocery delivery, has announced its departure from the German market. Acquired by Turkish company Getir for an impressive one billion dollars a year and a half ago, Gorillas has faced intense competition and a decline in demand. These challenges have forced the company to make significant cutbacks in an effort to stay afloat.
As Taco Bell and Krispy Kreme prepare to make their mark on Berlin’s culinary landscape, it remains to be seen what the future holds for Gorillas. The city eagerly awaits the arrival of these new culinary experiences, while acknowledging the changing dynamics of the food delivery industry.