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Lotus Herbals, a prominent player in the beauty industry, has recently unveiled a groundbreaking initiative to bolster early-stage startups in the beauty sector. The newly established Lotus Innovation Fund, with a generous capital infusion of $50 million, aims to support patent-driven startups and propel them to greater heights in an intensely competitive market.

By investing in these startups, Lotus Herbals endeavors to carve out a prominent position alongside global beauty giants such as L’Oreal and Unilever, who respectively operate the Beauty Fund and offer support to beauty startups through Unilever Ventures.

Managing Director Nitin Passi affirms that Lotus Herbals will selectively invest in patent-driven startups that display immense growth potential and are in need of financial backing. This strategic move aligns with their recent forays into the investment landscape, including acquiring a 20% stake in nutraceutical startup Yogic Secrets and injecting $220,000 into the direct-to-consumer brand, Better Beauty. Lotus Herbals’ commitment to nurturing the industry is further evidenced by its partnership with the clean beauty marketplace, Vanity Wagon, and acquisition of a 25% stake in the innovative cosmetics brand, Conscious Chemist.

Founded in 1993, Lotus Herbals is acclaimed for harmoniously blending Ayurveda with cutting-edge technology, offering an extensive range of quality products spanning skincare, haircare, suncare, and makeup.

This strategic announcement couldn’t have come at a better time – India’s beauty and personal care market is currently experiencing a remarkable boom, expanding at an impressive compound annual growth rate (CAGR) of 12.5%. With the introduction of the Lotus Innovation Fund, Lotus Herbals solidifies its commitment to foster innovation and drive the beauty industry towards unprecedented growth.