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A captivating and interactive art trail has emerged in the heart of London, showcasing a collection of mesmerizing sculptures inspired by the city’s rich heritage. As you traverse through the bustling streets, you’ll encounter iconic London-themed sculptures including a post-box, a vintage London bus, and the timeless black cab.

Placed strategically by a local business group, this free display aims to draw in more visitors and breathe new life into the vibrant city. The sculptures are thoughtfully located in prominent areas such as Victoria Embankment Garden and St James’s Park, ensuring that both locals and tourists can easily marvel at their beauty.

Unlike traditional art installations, each sculpture is connected to augmented reality through a scanning system accessible via QR codes. By scanning the code, you’ll be transported to a realm of captivating archive images showcasing nearby landmarks. Immerse yourself in the rich history of each location as you traverse the art trail.

The London Heritage Quarter, a formidable collective formed by four central London Business Improvement Districts (BIDs), including Westminster, Victoria, Whitehall, and the Northbank, has meticulously organized this trail. BIDs are specifically designed to enhance commercial areas through business-led initiatives and funding.

This remarkable art series serves as a tribute to the significant milestones in the city’s history, including the National Gallery’s grand celebration of its 200th anniversary this year. By attracting both national and international visitors, the collective hopes to bolster local businesses and invigorate the economy.

Follow the trail, embrace the art, and uncover London’s hidden treasures. Each sculpture, brimming with history and encapsulating the city’s charm, awaits your discovery amidst the vibrant streets. Explore, engage, and experience the immersive art trail that brings London’s heritage to life.