Damien Gillman, the co-founder and chief strategy officer at Luscid, is transforming the world of sports and entertainment sponsorship with an innovative software platform. Launched in 2022 by Gillman and Harry Coe, son of Olympic champion distance runner and World Athletics chief Lord Sebastian Coe, Luscid aims to revolutionize the way brands find and track sponsorship opportunities.
Gillman, with over two decades of experience in the partnerships industry, brings a wealth of knowledge and expertise to Luscid. The startup has already made waves in the industry, working with renowned brands like Accor, The Value Xchange, and Bright Partnerships.
One of the key aspects that sets Luscid apart is its data-driven approach. By leveraging data and analytics, Luscid enables brands to make informed decisions when it comes to their sponsorship investments. This data-driven approach not only minimizes the risk involved but also maximizes the return on investment for brands.
Last year, Luscid completed a successful funding round, securing a significant amount of investment, which speaks to the credibility and potential of their platform. The startup continues to attract attention and recognition for its innovative solutions in the sports and entertainment industry.
When asked about the best and worst parts of his job, Gillman highlights the excitement he feels about the potential of hydrogen energy. He believes that hydrogen can revolutionize not only the energy sector but also impact various industries, including sports and entertainment.
Additionally, Gillman offers valuable advice for early-stage startups, emphasizing the importance of prioritizing spending. He suggests that startups focus on developing a strong team, building strategic partnerships, and investing in technologies that can differentiate them from their competitors.
In conclusion, Damien Gillman and Luscid are paving the way for a new era of sponsorship opportunities. With their data-driven approach and expertise in the industry, they are poised to revolutionize the way brands connect with sports and entertainment platforms, ultimately transforming the landscape of sponsorship.