Vivien of Holloway, a beloved vintage-style clothing brand, will be closing its doors for the last time this coming weekend. After a successful run since its establishment in 2009, the store’s lease has expired, prompting its closure.
Since its inception, Vivien of Holloway has captured the hearts of celebrity and TV show stylists, who have often turned to the brand for its unique retro designs. Owner Vivien Wilson expressed her sadness at the store’s closure, but she also reflected on how it has enabled her to achieve her childhood dream.
As a young girl, Wilson used to play dress shop in her back garden, always envisioning a day when she would own a store that would attract people from all corners of the globe. While the physical store may be closing, Wilson takes pride in knowing that her brand has become so renowned that its success transcends the need for a brick-and-mortar presence.
Over the years, Vivien of Holloway has dressed numerous celebrities, including Nigella Lawson, Amy Winehouse, Alisha Dixon, and Paloma Faith. Although the physical store will be no more, fans of the brand can still access and purchase its iconic designs online.
While bidding farewell to the nostalgia-filled physical space, Vivien of Holloway looks forward to the next chapter of its journey, continuing to bring vintage-inspired fashion to fashionistas worldwide through its online platform.