In a strategic move to strengthen its brand strategy, Under Armour has recently announced the acquisition of Unless Collective, an innovative startup founded by renowned sportswear executive Eric Liedtke. Liedtke, who brings with him an impressive 26-year career at Adidas, will now serve as Under Armour’s executive vice president of brand strategy, reporting directly to CEO Kevin Plank.
Under Armour’s decision to bring Liedtke on board highlights the company’s commitment to continuous growth and development. By incorporating Liedtke’s expertise and industry knowledge, the brand aims to enhance its market position and solidify its standing as a leader in the sportswear industry.
The acquisition of Unless Collective further emphasizes Under Armour’s dedication to innovation and staying at the forefront of the industry. The startup, founded by Liedtke, has quickly gained recognition for its forward-thinking approach and cutting-edge technologies in the sportswear space.
With this strategic move, Under Armour aims to tap into Liedtke’s ability to drive brand strategy and create impactful consumer experiences. Liedtke’s successful track record at Adidas demonstrates his capability to elevate brands and capture the attention of consumers worldwide.
Under Armour’s acquisition of Unless Collective not only showcases the company’s commitment to expansion but also signals the brand’s determination to attract top talent in the industry. By welcoming Liedtke into their leadership team, Under Armour sets the stage for future breakthroughs and exciting opportunities within the sportswear landscape.