In the world of real estate, property listings have long been the go-to source for buyers and renters seeking their next home. Traditionally, these listings have provided basic information such as the number of bedrooms, square footage, and location. However, a new trend is emerging that aims to enhance the user experience by including additional data beyond the typical property particulars.
One company leading the charge is OnTheMarket, which has revolutionized property listings by incorporating supplementary data. One key area of focus is broadband availability and predicted speed. With more and more people working remotely and relying on a stable internet connection, this information is invaluable. OnTheMarket’s broadband speed readings provide users with an understanding of the connection’s capabilities, ranging from basic speeds of up to 30 Mbit/s to ultra-fast speeds over 300 Mbit/s. This allows prospective buyers and renters to make more informed decisions, especially those who heavily rely on internet connectivity for work or entertainment.
Another area in which OnTheMarket is enhancing property listings is mobile phone signal availability and predicted strength. By obtaining data from Ofcom and the four major UK mobile network operators (EE, Vodafone, O2, and Three), the platform provides users with insights into mobile signal predictions. This feature is particularly useful for individuals who heavily rely on their mobile devices or work remotely, ensuring that they can stay connected even in areas with potentially weak signal strengths.
By incorporating these additional data points, OnTheMarket is transforming the way buyers and renters engage with property listings. The inclusion of broadband availability and predicted speed, as well as mobile phone signal availability and predicted strength, enables users to evaluate properties based not only on their physical attributes but also on essential modern amenities. As the real estate industry continues to evolve, it is clear that these supplementary data points will play an increasingly vital role in enhancing the user experience and empowering individuals to make well-informed decisions about their future homes.