The Financial Times (FT) has recently announced changes to its pricing for complete digital access to its content. The new pricing structure offers a range of options to suit different readers’ needs and preferences.
The FT understands the importance of providing global news and analysis to its readers, and aims to make its content accessible to as many people as possible. With the new pricing plan, readers can now enjoy expert opinions, special features, and exclusive FT analysis at a more affordable rate.
The complete digital access package includes access to the FT App on both Android and iOS devices, where readers can keep up with the day’s biggest stories through the FirstFT feature. In addition, subscribers will have the opportunity to follow topics of interest and set alerts through the MyFT feature, ensuring that they never miss out on important news.
For those who prefer to consume news through multimedia, the package also includes access to FT Videos and Podcasts. With this feature, readers can explore various topics and gain insights from FT journalists and experts.
To encourage sharing and engagement, subscribers will also receive a generous allocation of monthly gift articles to share with friends and colleagues. This enables readers to spread the value of FT’s content and foster meaningful conversations.
With these changes, the FT aims to provide a comprehensive digital offering that meets the needs and preferences of its diverse audience. By offering a range of features and options at different price points, the FT ensures that readers can access and engage with its content on their own terms.