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The inaugural edition of Startup OLÉ Marbella ’24, a renowned event focusing on entrepreneurship and technological innovation, took place at the Andalucía Lab headquarters from June 26th to 28th, 2024. The event produced significant outcomes by fostering connections between entrepreneurs, startups, investors, corporates, and various other stakeholders in the global business ecosystem.

One of the notable highlights was the presence of Kira Negron, the president of the Saudi Business Council, who shed light on the myriad opportunities available for entrepreneurs, young businesspeople, and investment funds in Saudi Arabia. In line with the modernization and transformation efforts driven by the Vision 2030 plan initiated by Prince Bin Salman, Saudi Arabia has become a favorable destination for ambitious projects across all sectors. The country actively supports and provides financing to ventures that demonstrate promise.

It is worth mentioning that INCIBE (National Institute of Cybersecurity), through its strategic projects such as CIBER-SHUBE, played a crucial role in making Startup OLÉ Marbella a comprehensive platform for investors and corporates. Additionally, the event encompassed forums, accelerators, public administrations, media, universities, and a hackathon, among other exciting activities. Participants were treated to exclusive content featuring esteemed speakers, engaging discussions, a startup fair, a pitch competition, and beneficial networking opportunities