Heidi, a trailblazing online tour operator headquartered in Bristol, has recently secured an impressive €6.6 million in a successful funding round. Leading the way in this round was Mercia Ventures, alongside active Partners and a number of private investors. This substantial investment will propel Heidi into new horizons, allowing them to further develop their innovative platform that offers flexible ski holiday experiences.
Jan Oosthuizen, key figure at Mercia Ventures, commended Heidi for their phenomenal growth and the exceptional values and culture they have fostered within their organization. He also emphasized the unique proposition that Heidi brings to the table, serving both package holiday customers looking for greater flexibility and independent travelers who seek a comprehensive, all-in-one solution.
Heidi’s disruption in the ski holiday industry lies in its seamless integration of flexibility and convenience. By combining a personalized approach with modern technology, Heidi removes the traditional constraints of package holidays, offering customers a customized experience without sacrificing the ease of booking everything in one place.
With this substantial funding, Heidi is well-positioned to continue revolutionizing the ski holiday market. Their commitment to customer satisfaction, coupled with their relentless pursuit of innovation, sets them apart as a formidable competitor in the travel industry. Expect to see even greater things from Heidi as they push the boundaries of what is possible in the world of ski holidays.