WhatsApp has become a go-to app for online shopping in Latin American countries like Brazil and Chile. Despite being primarily a messaging platform, it has emerged as the preferred choice for e-commerce, especially during the pandemic. Recognizing the potential of this trend, startup Mercately is revolutionizing the way brands sell on WhatsApp.
Mercately offers B2B software that builds the necessary infrastructure for brands to sell directly on WhatsApp. By integrating with popular platforms like Stripe and HubSpot, Mercately enables brands to seamlessly communicate with customers, manage inventory, process payments, and create purchase orders within the messaging app itself. This eliminates the hassle of redirecting customers to external platforms, ensuring a frictionless buying experience.
Henry Remache, the CEO and co-founder of Mercately, stumbled upon the idea while working on software development projects for businesses in Latin America. When he discovered that one of his clients in Ecuador was conducting over 90% of their sales through WhatsApp instead of established e-commerce giant Mercado Libre, it sparked a revelation. Remache realized that brands shouldn’t necessarily invest in creating new platforms; instead, they should optimize their presence where they already have a strong customer base.
Mercately’s innovative approach challenges the conventional notion of e-commerce and leverages the widespread popularity of WhatsApp to bridge the gap between messaging and buying. By providing brands with the necessary tools and AI-powered assistants, Mercately empowers them to tap into the vast potential of WhatsApp as a sales channel.
In a rapidly evolving digital landscape, Mercately is paving the way for a new era of e-commerce in Latin America. By harnessing the power of WhatsApp, brands can connect with customers more effectively, streamline the buying process, and ultimately boost sales. Mercately’s platform offers a game-changing solution, enabling businesses of all sizes to thrive in the thriving online marketplace of Latin America.